We believe that great health starts with great nutrition - not just for us, but for our dogs too. 

The idea for hund is all thanks to Basil. Back in 2020, as he pushed into middle age, we started looking for ways to support him. What we found? A market full of underwhelming options - tablets that needed to be smuggled into cheese (and still spat out), chewables that barely passed the sniff test, and promises that didn’t deliver.

We couldn’t understand it. Humans have access to every supplement in every form imaginable - so why was it so hard to find something that worked for dogs? Especially for a very fussy dog like Basil, who wasn’t about to wolf down just anything. So, we set out to create what he needed: a product packed with the best ingredients, designed to work and - most importantly - something he’d love to eat. 20+ trial runs, plenty of mistakes and years of refining later, hund became more than just a one-dog love affair.

Our Mission

To cut through the confusion of canine supplements and make great health simple, transparent, and effective.

hund is built on straight-talking honesty, science-backed ingredients, and sustainability - all cold-pressed in Britain to create naturally active, ridiculously tasty, and genuinely effective supplements.

Because every dog deserves a healthier, happier life - and every owner deserves a solution they can trust.

Our Philosophy

Science and nature work together.

We source only the most effective, ethically produced ingredients - chosen for their proven benefits. Then, we cold press (never bake!) those nutrients into soft, delicious chews that deliver maximum potency and taste.

No heat damage. No nonsense. Just the good stuff, in the right amounts.

Born from an unwavering love for Basil, hund is for every dog because they're not pets, they're family. Fuel their futures - and all the adventures ahead.